This newly created position at iRobot will further the company's focus on developing a best-in-class product portfolio that delivers a great customer experience, contributes to organizational growth, and extends industry leadership. Hartsfield joined iRobot on
Hartsfield most recently served as vice president, Z Products at HP. In this role, he was responsible for the multibillion-dollar Workstations product portfolio, which includes devices used for machine learning and artificial intelligence. At HP, Hartsfield also served as vice president, Mobility Products and Workflow Transformation and vice president, Mobility. Prior to HP, Hartsfield served as chief operating officer of Green Edge Technologies, an IoT-focused company for wireless energy management and home control systems. He has also held executive leadership roles at
"Keith is a seasoned leader who brings a wealth of experience in consumer hardware, intelligent devices and software solutions," said
"iRobot has always led the way in consumer robotics, and I am excited to play a role in shaping its future," said Hartsfield. "Robots are already changing the way people clean and maintain their homes, and there is so much potential for them to do more in the emerging smart home ecosystem. I look forward to exploring the consumer's evolving needs and bringing products to market that can help them in new ways."
iRobot, the leading global consumer robot company, designs and builds robots that empower people to do more both inside and outside of the home. iRobot created the home robot cleaning category with the introduction of its Roomba® Robot Vacuum in 2002. Today, iRobot is a global enterprise that has sold more than 25 million robots worldwide. iRobot's product line, including the Roomba and the Braava® family of mopping robots, feature proprietary technologies and advanced concepts in cleaning, mapping and navigation. iRobot engineers are building an ecosystem of robots and technologies to enable the smart home. For more information about iRobot, please visit www.irobot.com.
For iRobot Investors
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Andrew Kramer, Investor Relations, iRobot Corp., (781) 430-3003, email@example.com; Charlie Vaida, Media Relations, iRobot Corp., (781) 430-3182, firstname.lastname@example.org