As previously reported, iRobot's direct-to-consumer sales more than doubled in the fourth quarter and generated 11% of total 2020 revenue while the company continued to enjoy strong demand from major retailers worldwide. During 2020, iRobot's connected customer base grew over 80% to 9.7 million customers. The introduction of a new premium handheld vacuum and broad commercial availability of extended warranty packages are the latest milestones in the company's efforts to build stronger, more enduring direct relationships with its customers and nurture the lifetime value of these relationships.
"We have always believed that the future of vacuuming is a Roomba robot and a cordless vacuum for hard-to-reach places. The H1 handheld vacuum complements our existing product lineup by offering customers a premium iRobot solution for cleaning beyond the floor. It also represents the first product introduction that leverages our enhanced direct-to-consumer capabilities, allowing for another efficient way to bring new products to market," said
iRobot H1 Handheld Vacuum
The iRobot H1 handheld vacuum rounds out a Roomba® or Braava® robot user's cleaning routine by tackling spaces like couches and stairs. It includes three specialized accessories: a motorized upholstery tool, a crevice tool and a 2-in-1 combination tool for quick dusting anywhere. The handheld vacuum's adjustable power setting provides strong suction for heavier messes and a lower suction option for daily touchups and longer run time. Dust and pollen stay trapped by a dual filtration system that includes a high-efficiency exhaust filter.
The iRobot H1 handheld vacuum is available for purchase in the
iRobot Protect and Protect+ Extended Warranties
iRobot Roomba and Braava robots are sold with a limited, one-year warranty.
iRobot, the leading global consumer robot company, designs and builds robots that empower people to do more both inside and outside of the home. iRobot created the home robot cleaning category with the introduction of its Roomba® Robot Vacuum in 2002. Today, iRobot is a global enterprise that has sold more than 30 million robots worldwide. iRobot's product line, including the Roomba® and the Braava® family of mopping robots, feature proprietary technologies and advanced concepts in cleaning, mapping and navigation. iRobot engineers are building an ecosystem of robots and technologies to enable the smart home. For more information about iRobot, please visit www.irobot.com.
For iRobot Investors
Certain statements made in this press release that are not based on historical information are forward-looking statements which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. This press release contains express or implied forward-looking statements relating to
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Andrew Kramer, Investor Relations, iRobot Corp., (781) 430-3607, firstname.lastname@example.org; Charlie Vaida, Media Relations, iRobot Corp., (781) 430-3182, email@example.com